Why most games fail
The game looks good, the first session is pleasant, and nobody comes back the next day. The core loop was never tested on its own, without dressing.
Prices, currencies and rewards get set on instinct at the end of the project. Result: either it earns nothing, or it breaks the game balance.
No events, no seasonal content, no measurement. The retention curve collapses within three weeks and the acquisition budget burns.
Adding a level needs a release. Changing a price needs a developer. The game can no longer move at the pace of its community.
Our approach
We define the audience, the promise and the core loop. We model the economy in a spreadsheet before writing a line of code, and set the retention target and acceptable acquisition cost.
A real build, on a phone, without final art. The only goal: verify the loop is fun. We test with real players and measure. If the loop does not hold, we iterate or stop - before production.
Art direction, content, meta-game, in-app purchases, cloud saves, offline mode. Automated build pipeline and internal tools so your team can add content without a developer.
Store listings and ASO, soft launch in a test market, then operations: events, challenges, seasons, A/B testing. We steer retention and revenue per player from a dashboard, week after week.
What you get
Signed builds, published to the App Store and Google Play under your publisher account.
Complete, documented repository with no vendor lock-in. You own it.
Levels, prices, events and settings editable without a release or a developer.
Analytics, funnels and retention dashboards wired in from the very first build.
Source files for the visual identity, illustrations, animations and soundtrack.
Game design document, technical architecture, operations runbook and LiveOps calendar.
Our first title, designed and built in-house.
Awale Flow takes an African seed-sowing game thousands of years old and turns it into a modern puzzle: 7 seed types, 4 kingdoms, sanctuaries to restore, daily challenges and duels. No advertising, no data collection, fully playable offline. It is exactly the method described above, applied to our own product.
FAQ
Entirely dependent on scope. A playable prototype that validates the loop is a matter of weeks. A complete game with meta-game, economy and LiveOps runs into months. That is precisely why we split the work into four phases with a Go/No-Go decision at each step: you only commit to the next phase once the previous one has proven something.
Because a beautiful game that is not fun is still a game that is not fun. Testing the loop without dressing avoids confusing gameplay enjoyment with visual enjoyment. If the loop holds in grey boxes, it will hold in colour.
By the game, not by fashion. Unity for 3D, ecosystem requirements and classic publishing. Godot for lightweight 2D and open-source independence. Web when viral distribution and zero-install matter most, as with Awale Flow.
Yes, and the method does not change. A branded game simply carries one extra constraint: serving a measurable business objective - awareness, qualified lead capture, training, in-store engagement. We define that metric during scoping, alongside retention.
You do. Source code, assets, store accounts and player data are yours. We deliver the documentation your team or another vendor needs to take over operations.
Free 30-minute introductory call. We listen, understand, and propose. No commitment, no sales jargon.
Or call us directly